Year: 2015

What can we learn from Santa about content marketing?

What can we learn from Santa about content marketing?

It’s that time of year again when we can’t avoid consuming Christmas content everywhere we turn. For some it’s all a bit too much and many feel like they have the festive season quite literally …

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Are you giving mixed messages to your potential dates (oops I mean customers!)?

Are you giving mixed messages to your potential dates (oops I mean customers!)?

I wrote a blog back in August 2015 comparing online dating and online marketing which resonated with a lot of people and I can’t help but notice more and more examples of businesses making …

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#LeedsBizWeek 2015 Content Marketing Masterclass: How to stay front of mind with your customers

#LeedsBizWeek 2015 Content Marketing Masterclass: How to stay front of mind with your customers

When I was asked to speak at Leeds Business Week 2015 as part of the 'customer conference', the topic was a no-brainer. Content marketing is now regarded as the only marketing in the US and is …

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A few social media updates I’m STILL waiting for

A few social media updates I’m STILL waiting for

Over the years my love for social media has grown through using it for both clients and myself, but I’ve come across a few stumbling blocks. You’d have thought that because the billion pound …

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Small business storytelling: How our love affair with independents has grown

Small business storytelling: How our love affair with independents has grown

We recently went for a team lunch at Christian’s Bistro, which is part of Crimple Hall on the outskirts of Harrogate. Set up by local lad Christian Ogley when he was just 20 years old, it has grown …

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