Year: 2016

Engage Comms’ content marketing masterclass at #LeedsBizWeek 2016: demonstrating ‘return on relationship’

Engage Comms’ content marketing masterclass at #LeedsBizWeek 2016: demonstrating ‘return on relationship’

Our content marketing masterclass, which we delivered as part of Leeds Business Week 2016’s customer conference on Tuesday, was attended by over 100 people, showing that there’s a real appetite …

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Is your marketing team structure fit for the future? Not if you don’t have a ‘chief listening officer’ and ‘HR marketer’

Is your marketing team structure fit for the future? Not if you don’t have a ‘chief listening officer’ and ‘HR marketer’

According to content marketing expert Joe Pulizzi in this recent blog 10 Content Marketing Roles for the Next 10 Years, “our marketing departments are too dated to keep us competitive over the next …

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What the Great British Bake Off #GBBO has taught us about the importance of people, values and culture in building brand equity

What the Great British Bake Off #GBBO has taught us about the importance of people, values and culture in building brand equity

As content marketing and employer branding specialists, we’re big advocates of the use of people-focused content to showcase your expertise and enhance both customer and employee engagement. After …

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How storytelling can transform your ‘boring’ business

How storytelling can transform your ‘boring’ business

We live in a world where we want things, and we want them as fast as possible. Whether it’s your morning coffee or your online order with next day delivery, we have become impatient customers who …

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3 long term business benefits of content marketing you might not have considered

3 long term business benefits of content marketing you might not have considered

Content marketing is usually employed as a means of aiding long term business growth by focusing on top class customer engagement. But the ongoing creation, publication and sharing of insight-led, …

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Think content marketing and/or employer branding could enhance your business? Interested in finding out more about what we have to offer? We’d love to engage with you.

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