Category: Audience research

Communications campaigns with real impact – it’s all in the research

Communications campaigns with real impact – it’s all in the research

I recently took up a part time lecturing post at Leeds Metropolitan University Business School and am currently running two tutorial groups for second year Public Relations students on the …

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Internal communications – Don’t treat middle managers as ‘the middle man’

When we talk to friends, clients and contacts in middle management roles within medium to large organisations, they cite examples of poor internal communications as being the barrier to growth and …

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The perfect Yorkshire employee social media policy – keep it simple!

I gave a workshop earlier today at the Yorkshire Mafia Festival of Business 2012 on social media policies attended by over 80 senior professionals from across the region. It wasn't about how to …

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Social media in Yorkshire – why aren’t we top performers?

Recent research by Aberfield Communications into the presence of the top 150 companies in Yorkshire on social media showed that it is greatly under-used by the region's businesses. After …

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Great British Brand communication: lessons for how to communicate in business

Great British Brand communication: lessons for how to communicate in business

At Engage Comms we are passionate about the business benefits of ‘storytelling’. However it’s also important to remember that delivery of your ‘story’ is just as key. As our ‘Rules of …

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