Category: Audience research

Are you banking on social media for 2013?

Back in August 2012, PR Week reported that Britain's banks were shunning social media engagement in spite of the reputation crisis facing the sector. As 2013 approaches, the banking and finance …

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Communications campaigns with real impact – it’s all in the research

Communications campaigns with real impact – it’s all in the research

I recently took up a part time lecturing post at Leeds Metropolitan University Business School and am currently running two tutorial groups for second year Public Relations students on the …

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Internal communications – Don’t treat middle managers as ‘the middle man’

When we talk to friends, clients and contacts in middle management roles within medium to large organisations, they cite examples of poor internal communications as being the barrier to growth and …

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The perfect Yorkshire employee social media policy – keep it simple!

I gave a workshop earlier today at the Yorkshire Mafia Festival of Business 2012 on social media policies attended by over 80 senior professionals from across the region. It wasn't about how to …

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Social media in Yorkshire – why aren’t we top performers?

Recent research by Aberfield Communications into the presence of the top 150 companies in Yorkshire on social media showed that it is greatly under-used by the region's businesses. After …

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