Category Archives: B2B communications

Why the private healthcare sector should be embracing social media

November 4, 2014

Reuters U.S. announced earlier this month that social media giant Facebook has turned its attention to focus on healthcare in a big way. So what is it about tapping into information about our health that makes Facebook think it can … Continue reading

When #Hashtags become #Bashtags!

October 23, 2014

It’s official – the hashtag is here to stay and not long after it earned its place in the Oxford English Dictionary, we are presented with its alter ego the bashtag! The hashtag itself has become a bit of a phenomenon, … Continue reading

Is Technology Killing Your Customer Service?

October 10, 2014

Does reliance on technology encourage bad customer service? This may seem like a strange question coming from a digital communications professional but time and time again we see businesses that are either too reliant on technology or haven’t grasped how … Continue reading

Credit Services Association Conference 2014, Speaker Spotlight: Customer Relations In The Digital Age (#CSACONF2014)

September 17, 2014

I was delighted to be asked to present at the Credit Services Association (CSA), annual conference in Oxford last week for the second year in a row, alongside a line-up of esteemed speakers including broadcast business journalist Steph McGovern.  As … Continue reading

Brand communications strategy: Are you selling drills or helping people make holes?

September 9, 2014

Online marketing strategist and author Perry Marshall famously said: “Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – not information about … Continue reading

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