Category Archives: B2B communications

Facts tell, stories sell: Why online content marketing is so important for small businesses

March 6, 2015

Recent research (Department for Innovation and Skills) found that 2 million sole traders and small companies are missing out on business because they have no online presence. Feedback showed that there was an appetite to support small businesses but that … Continue reading

How Well Do You Know Twitter?

We love Twitter,and we want to share the love! There are so many opportunities for B2C and B2B organisations on social media, as well as individuals looking to build their personal brand. But before you can build an engaging digital … Continue reading

What Makes an Engaging Online Presence?

February 27, 2015

From a brand communications perspective it’s a given that every brand needs its own voice, because you need a little individuality to stand out from the crowd. But this week we challenged ourselves to think differently. We want to know … Continue reading

How to make your B2B customers ‘content’ in 2015

January 26, 2015

The old business growth mantra that it’s much easier and cheaper to sell more to existing customers than it is to win new customers is as relevant in 2015 as it has ever been. Brand loyalty is key to growth … Continue reading

What can businesses learn about their online presence from Google’s #yearinsearch?

December 22, 2014

Every year, Google releases statistics on the top searches of the last 12 months, providing invaluable global insight into the 3.5 billion questions that are asked every day on the search engine – and they are often full of unexpected … Continue reading

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