Category: Brand communications

Brand communications: Why your value proposition is so important

At last week's Yorkshire Mafia Festival of Business there was a recurring theme in the workshops we attended - the importance of having a strong value proposition. By clearly defining and being …

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The perfect Yorkshire employee social media policy – keep it simple!

I gave a workshop earlier today at the Yorkshire Mafia Festival of Business 2012 on social media policies attended by over 80 senior professionals from across the region. It wasn't about how to …

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The art of blogging in the mental health sector #smsmhealth

The art of blogging in the mental health sector #smsmhealth

I was invited to give a workshop on the ‘art of blogging’ at the first ever social media surgery co-hosted by Leeds and York Partnership NHS Foundation Trust (@LeedsandYorkPFT) and Leeds Mind …

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Employer branding: How to become an employer of choice, attract the best talent and save money

Employer branding: How to become an employer of choice, attract the best talent and save money

Social media is changing the face of recruitment and making it a lot easier for employers to identify and build relationships with the right talent and vice versa. But, large amounts of money is …

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Social media in Yorkshire – why aren’t we top performers?

Recent research by Aberfield Communications into the presence of the top 150 companies in Yorkshire on social media showed that it is greatly under-used by the region's businesses. After …

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