Brand communications: Why your value proposition is so important
At last week's Yorkshire Mafia Festival of Business there was a recurring theme in the workshops we attended - the importance of having a strong value proposition. By clearly defining and being …Read More
The perfect Yorkshire employee social media policy – keep it simple!
I gave a workshop earlier today at the Yorkshire Mafia Festival of Business 2012 on social media policies attended by over 80 senior professionals from across the region. It wasn't about how to …Read More
The art of blogging in the mental health sector #smsmhealth
I was invited to give a workshop on the ‘art of blogging’ at the first ever social media surgery co-hosted by Leeds and York Partnership NHS Foundation Trust (@LeedsandYorkPFT) and Leeds Mind …Read More
Employer branding: How to become an employer of choice, attract the best talent and save money
Social media is changing the face of recruitment and making it a lot easier for employers to identify and build relationships with the right talent and vice versa. But, large amounts of money is …Read More
Social media in Yorkshire – why aren’t we top performers?
Recent research by Aberfield Communications into the presence of the top 150 companies in Yorkshire on social media showed that it is greatly under-used by the region's businesses. After …Read More
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