Content marketing: Why less is more in 2018
I’m not going to preach to the converted about the importance of ‘quality over quantity’ content marketing in the digital age because most organisations have now woken up to the fact that …Read More
Five things we’ve learnt during the first five years in business
It’s five years since my business partner Jo and I launched our Yorkshire-based content marketing agency Engage Comms. ‘So what?’ I hear you cry. Well, with most start-ups failing in the first …Read More
General Data Protection Regulation (GDPR): the end of ‘irrelevant’ marketing?
Thanks to working with clients such as the Credit Services Association (the UK trade body for the debt collection sector), I’ve had to learn quite a lot about General Data Protection Regulation …Read More
Engage Comms’ content marketing masterclass at #LeedsBizWeek 2016: demonstrating ‘return on relationship’
Our content marketing masterclass, which we delivered as part of Leeds Business Week 2016’s customer conference on Tuesday, was attended by over 100 people, showing that there’s a real appetite …Read More
What the Great British Bake Off #GBBO has taught us about the importance of people, values and culture in building brand equity
As content marketing and employer branding specialists, we’re big advocates of the use of people-focused content to showcase your expertise and enhance both customer and employee engagement. After …Read More
Think content marketing and/or employer branding could enhance your business? Interested in finding out more about what we have to offer? We’d love to engage with you.