General Data Protection Regulation (GDPR): the end of ‘irrelevant’ marketing?
Thanks to working with clients such as the Credit Services Association (the UK trade body for the debt collection sector), I’ve had to learn quite a lot about General Data Protection Regulation …Read More
Engage Comms’ content marketing masterclass at #LeedsBizWeek 2016: demonstrating ‘return on relationship’
Our content marketing masterclass, which we delivered as part of Leeds Business Week 2016’s customer conference on Tuesday, was attended by over 100 people, showing that there’s a real appetite …Read More
What the Great British Bake Off #GBBO has taught us about the importance of people, values and culture in building brand equity
As content marketing and employer branding specialists, we’re big advocates of the use of people-focused content to showcase your expertise and enhance both customer and employee engagement. After …Read More
3 long term business benefits of content marketing you might not have considered
Content marketing is usually employed as a means of aiding long term business growth by focusing on top class customer engagement. But the ongoing creation, publication and sharing of insight-led, …Read More
Why your marketing content should be ‘all thriller, no filler’
August tends to be a 'slow news' month. It can be a quiet time for some businesses and the temptation is to either go off the radar or just publish 'filler' content to keep things ticking over. But …Read More
Think content marketing and/or employer branding could enhance your business? Interested in finding out more about what we have to offer? We’d love to engage with you.