Category: Marketing strategy

People-focused content: Why your employees make the best ‘models’

People-focused content: Why your employees make the best ‘models’

As content marketing and employer branding specialists, we work on the ethos that businesses and organisations are all about people. Obvious, right? Then how come most websites you visit feature only …

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How to brief a developer/designer on building your new website

How to brief a developer/designer on building your new website

After almost four years in business, our website has had a much needed re-design and content refresh to make it mobile-friendly and ensure that it reflects our evolved offer and showcases all the …

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What my dog has taught me about content marketing!

What my dog has taught me about content marketing!

Anyone who has a dog will know that training him/her is an ongoing process. When I first got my cockapoo, Alba, it wasn’t a case of asking her to sit and her obliging on the first command; it took …

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#LeedsBizWeek 2015 Content Marketing Masterclass: How to stay front of mind with your customers

#LeedsBizWeek 2015 Content Marketing Masterclass: How to stay front of mind with your customers

When I was asked to speak at Leeds Business Week 2015 as part of the 'customer conference', the topic was a no-brainer. Content marketing is now regarded as the only marketing in the US and is …

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Content planning: 3 things you should do before starting a blog

Content planning: 3 things you should do before starting a blog

When it comes to the world of social media, some businesses ask us whether something is better than nothing. We’re big advocates of the importance of maximising your online visibility and profile …

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