Category Archives: Personal branding

Is Technology Killing Your Customer Service?

October 10, 2014

Does reliance on technology encourage bad customer service? This may seem like a strange question coming from a digital communications professional but time and time again we see businesses that are either too reliant on technology or haven’t grasped how … Continue reading

Credit Services Association Conference 2014, Speaker Spotlight: Customer Relations In The Digital Age (#CSACONF2014)

September 17, 2014

I was delighted to be asked to present at the Credit Services Association (CSA), annual conference in Oxford last week for the second year in a row, alongside a line-up of esteemed speakers including broadcast business journalist Steph McGovern.  As … Continue reading

Brand communications strategy: Are you selling drills or helping people make holes?

September 9, 2014

Online marketing strategist and author Perry Marshall famously said: “Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – not information about … Continue reading

How to make the most of printed marketing materials in the digital age

August 26, 2014

Although we call ourselves digital communications specialists at Engage Comms, not all of what we do is solely ‘digital’. We aim to apply traditional communications and business principles to the digital age, no matter what the format or media, which … Continue reading

FCA guidance on social media and customer communications in the financial services sector: How to go beyond compliance to truly put the customer first

August 19, 2014

The Financial Conduct Authority (FCA), which regulates the financial services industry in the UK, has published its long-awaited guidance on the supervision of financial promotions in social media. The outline approach is currently open for consultation so is not yet … Continue reading

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