Category: Social media

Why you don’t have to be a ‘geek’ to be on top of your online analytics

Why you don’t have to be a ‘geek’ to be on top of your online analytics

My name is Chloe, and I’m addicted to data. I’ve always been convinced that I’m more of a wordy person than numbers type, but I’m starting to realise this isn’t actually true. Yes, the …

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Is your business wasting time and money on marketing?

Is your business wasting time and money on marketing?

A recent Entrepreneur article from marketing director Brian Sutter lists the eight common ways that small businesses waste valuable time and money on ineffective marketing, all of which are familiar …

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People-focused content: Why your employees make the best ‘models’

People-focused content: Why your employees make the best ‘models’

As content marketing and employer branding specialists, we work on the ethos that businesses and organisations are all about people. Obvious, right? Then how come most websites you visit feature only …

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What my dog has taught me about content marketing!

What my dog has taught me about content marketing!

Anyone who has a dog will know that training him/her is an ongoing process. When I first got my cockapoo, Alba, it wasn’t a case of asking her to sit and her obliging on the first command; it took …

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#LeedsBizWeek 2015 Content Marketing Masterclass: How to stay front of mind with your customers

#LeedsBizWeek 2015 Content Marketing Masterclass: How to stay front of mind with your customers

When I was asked to speak at Leeds Business Week 2015 as part of the 'customer conference', the topic was a no-brainer. Content marketing is now regarded as the only marketing in the US and is …

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