Category Archives: Social media

Brand communications strategy: Are you selling drills or helping people make holes?

September 9, 2014

Online marketing strategist and author Perry Marshall famously said: “Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – not information about … Continue reading

How to make the most of printed marketing materials in the digital age

August 26, 2014

Although we call ourselves digital communications specialists at Engage Comms, not all of what we do is solely ‘digital’. We aim to apply traditional communications and business principles to the digital age, no matter what the format or media, which … Continue reading

FCA guidance on social media and customer communications in the financial services sector: How to go beyond compliance to truly put the customer first

August 19, 2014

The Financial Conduct Authority (FCA), which regulates the financial services industry in the UK, has published its long-awaited guidance on the supervision of financial promotions in social media. The outline approach is currently open for consultation so is not yet … Continue reading

Facebook Outlaws The ‘Like Gate’

August 12, 2014

  In a post on their Developer’s Blog this week, Facebook announced that (among other things) they are outlawing the ‘like gate’. The like gate is the method by which some developers require users to like their page before entering … Continue reading

Engage Comms shortlisted for Best Use of Digital, Best Use of Social Media and Outstanding Small Consultancy in CIPR Yorkshire & Lincolnshire PRide Awards 2014!

August 1, 2014

We’re very excited to announce that we have been shortlisted in three categories at this year’s CIPR Yorkshire & Lincolnshire PRide Awards! After winning the silver award for Outstanding Small Consultancy at last year’s event, we’ve once again been shortlisted … Continue reading

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2012 Engage Comms
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