Tag: content marketing

Business is booming? Why 2017 isn’t the time to pull back on proactive online marketing

Business is booming? Why 2017 isn’t the time to pull back on proactive online marketing

Despite a year of political, social and economic turmoil and uncertainty, some UK businesses are booming. Whatever the reason for their success, it needn’t be a short-term stroke of luck. It’s …

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Is your marketing team structure fit for the future? Not if you don’t have a ‘chief listening officer’ and ‘HR marketer’

Is your marketing team structure fit for the future? Not if you don’t have a ‘chief listening officer’ and ‘HR marketer’

According to content marketing expert Joe Pulizzi in this recent blog 10 Content Marketing Roles for the Next 10 Years, “our marketing departments are too dated to keep us competitive over the next …

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3 long term business benefits of content marketing you might not have considered

3 long term business benefits of content marketing you might not have considered

Content marketing is usually employed as a means of aiding long term business growth by focusing on top class customer engagement. But the ongoing creation, publication and sharing of insight-led, …

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Why your marketing content should be ‘all thriller, no filler’

Why your marketing content should be ‘all thriller, no filler’

August tends to be a 'slow news' month. It can be a quiet time for some businesses and the temptation is to either go off the radar or just publish 'filler' content to keep things ticking over. But …

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Introduction to content marketing masterclass: The five ‘e’s

Introduction to content marketing masterclass: The five ‘e’s

We’re excited to be premiering the first in our series of content marketing masterclasses at the amazing Ilkley Cinema, Europe’s smallest ultra 4k digital single screen independent cinema on 14 …

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