Tag: digital communications

What can businesses learn about their online presence from Google’s #yearinsearch?

Every year, Google releases statistics on the top searches of the last 12 months, providing invaluable global insight into the 3.5 billion questions that are asked every day on the search engine – …

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Is negative online content damaging your brand?

Is negative online content damaging your brand?

A recent article in The Drum magazine said that British firms lose £46,815 a year due to negative online content. We’ve worked with clients in the past for whom this has been a problem and we know …

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What’s Trending? How we use online research to help you keep your finger on the pulse and filter out the ‘noise’

The digital revolution has had a huge impact on the sheer amount of information we consume on a daily basis, which can all be accessed via the smartphone in our pockets as well as other more …

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Digital communications: Is less really more when it comes to online content?

I read an interesting article on the Fast Company website the other day called: ‘Less is more: why you’re saying too much and getting ignored’. It was all about how, in the age of information …

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Bettys & Taylors: How a ‘Great Yorkshire Family Business’ uses digital communications

Iconic Yorkshire brand Bettys & Taylors Group recently advertised for a Digital Communications Manager as part of their drive to continue improving their online consumer engagement. The job …

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