case study: Elite Voyager

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Elite Voyager is an executive chauffeur company based in Huddersfield, West Yorkshire, which specialises in airport transfers for senior professionals from Yorkshire based companies with international travel needs. The company also offers services such as transfers to and from major sporting events in the region and a luxury wedding car service.

Having previously tried online marketing tactics such as Google Adwords campaigns that had brought in a few short term leads but no long term relationships with new clients, managing director Steve was looking for a digital marketing strategy that would generate low volume, high quality new business leads over the long term.

Working on a limited budget, we made several changes to his existing website to improve the on-site search engine optimisation with high quality content that is relevant to his niche target audience of executive PAs of companies with a Yorkshire base but international reach. We also set up optimised profiles on social media platforms Facebook, Twitter and LinkedIn on which we are now rolling out content marketing campaigns around topical, useful information for PAs who are responsible for booking executive travel. We are also using social media platforms to research, identify and target potential new clients.

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“The team at Engage Comms take a 'quality over quantity' approach to online marketing which means that they only do what works for my business, and they do it well. The results in terms of engagement, web traffic, enquiries and bookings speak for themselves, showing a clear return on investment and excellent value for money. As a busy business owner who needs to focus on my 'day job', they've made my life easier and brought a completely fresh perspective to new business development.”

Steve Beales, owner
Elite Voyager Chauffeur Travel

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