case study: Harry Fairclough

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logo-faircloughHarry Fairclough is a construction and civil engineering company with a 100 year history as a leader in regeneration across the North of England. They had always relied on their technical expertise and competitiveness on cost when it came to winning new tenders but were increasingly being put under pressure to demonstrate the quality of service to prospective tenderers.

Building working, living and learning environments since 1898

Engage Comms was brought on board in 2012 to act as an extension of the Harry Fairclough business development team, creating a communications culture from within. Our role is to create engaging content that tells the story of what they do to prospective clients in a wide range of targeted sectors and we can regularly be found donning our hardhats and high vis vests, visiting sites across the North of England and interviewing the experts from architects to engineers.

The fully integrated content marketing support that we deliver on an ongoing basis for Harry Fairclough includes:

  • Production of multimedia case studies for use in tenders and other marketing materials. We visit sites, speak to the project experts, understand everything from the technical specification to the way in which the team is building relationships with the local community and capture and present this in a non-technical and engaging way.
  • Project specific site blogs and websites. On flagship projects we develop compelling digital content to showcase the project to key stakeholders, keep local communities updated and provide an opportunity for local businesses to get involved/partnerships to be created.
  • Ongoing employer branding, including thought leadership blog content that is shared across a number of different platforms to promote the diversity of projects being delivered by the HFC team and demonstrate the career opportunities that are available within this dynamic business. This improves the quality of recruitment, retention and employee engagement.
  • Social media training. Key members of the team are trained in how to use LinkedIn to maximise the power of their networks and build relationships that would allow them to win more, higher value contracts. This has also helped to streamline the business development process, saving time and money.

Engage Comms is currently working with Harry Fairclough to design, build and develop high quality content for a new responsive website, due to launch in Spring 2017.

Our ongoing support has helped the firm win various awards including ‘Best Use of Digital’ and ‘Best Community Relations’ campaigns at our industry awards, CIPR Yorkshire & Lincolnshire Pride in 2014 and 2016 respectively. Read the winning entries here: http://www.cipr.co.uk/sites/default/files/40259830.pdf and https://www.cipr.co.uk/sites/default/files/Engage%20Comms.pdf

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“Engage Comms has the ability to bring to life our skills, expertise and USPs in a compelling way, which really resonates with prospective and existing clients and saves us time, meaning we can focus on what we do best. As a result the return on investment they deliver is almost off the scale.”

Richard Longfellow, managing director
Harry Fairclough

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Think content marketing and/or employer branding could enhance your business? Interested in finding out more about what we have to offer? We’d love to engage with you.

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