Nova Tissue (previously Rose Tissues) is a £6.5 million turnover manufacturing business that has been established for over 30 years in Oldham, Greater Manchester. Specialising in the conversion of paper into high quality, low value toilet tissue and kitchen towel for the consumer and ‘away from home’ markets, the family business had always relied on word of mouth recommendation and repeat business from owner-managers of businesses such as wholesalers, discount retailers and janitorial supplies companies. However, the marketplace had changed and they were increasingly having to competitively pitch to customers in the buying departments of larger companies who they did not already have relationships with.
With a 20 year old website and no marketing strategy in place, we first set about understanding the company’s USPs, products, customer base and long term growth plans. We then created a brand communications guide that articulated the company’s values, ethos, tone of voice and proposition, and used this to brief our designer on the creation of a new corporate identity and new company website.
12 months after the launch of the new website, we then supported the company through a complete re-brand and change of company name to Nova Tissue.
We are now working with the company on an ongoing basis to help them engage and stay front of mind with past, existing and target customers via the website, email marketing and strategic use of relevant social media channels. This includes online research to identify and tap into new markets across Europe.
Within the first couple of months of working with us, the client noticed an increase in enquiries and renewals/orders from past customers who were not already due to make orders.
We’re particularly proud of the fact that we have managed to take an incredibly ‘dry’ subject and create engaging content about this passionate, family-run team. Now that we’ve tackled loo roll manufacturing, we know that we really can turn our hand to anything!
“Having seen what Engage Comms had done for other family-run companies in similar sectors to bring their business to life, we were keen to see what they could do to help make us fit for the future in a changing market. They have taken the time to really understand our business, our customers and our people in depth and tailor everything according to our specific goals, ethos and passion, which has been very refreshing. We feel like we now really stand out from our competitors and we're attracting the right kind of enquiries from the right kind of customers as a result. We see Engage Comms as a key part of our long term growth plans.”
Khurram Iqbal, managing director
Think content marketing and/or employer branding could enhance your business? Interested in finding out more about what we have to offer? We’d love to engage with you.