Switched On Energy is one of the UK’s largest energy brokers, working primarily in the commercial and agricultural markets. With a large farming client base, exhibiting at rural events such as The Great Yorkshire Show are an expensive but effective route to market.
Being part of the pre-event buzz
Engage Comms was tasked with maximising Switched On Energy’s investment in stands at The Great Yorkshire Show and Driffield Show in 2015. We knew that tapping into the pre-event buzz on social media was going to be key to increasing footfall during the Show but needed something more than the fact they would be there to capture event-goers’ attention.
Standing out from the crowd
We identified that Switched On Energy’s key selling point for farmers was not the provision of energy but the fact that they create effective energy strategies that ensure significant savings for farms over the long term. The blog we wrote about the importance of having an energy strategy for your farm gave us a hook to drive traffic back to their website from Show attendees and other relevant audiences who were interested in the topic but not attending. This traffic dramatically increased visibility of the fact that they were exhibiting at the Show (which would have otherwise been a small ad in a programme packed full of exhibitors and a tiny listing on the Show website). Both Shows were a success for the company, giving them a strong return on investment from the leads that were generated.
Think content marketing and/or employer branding could enhance your business? Interested in finding out more about what we have to offer? We’d love to engage with you.