The Civil Court Users Association (CCUA) was established in 1988 as an enforcement group for bulk litigants/creditors. Until recent years, it has been largely claimant-orientated with around 100 Members (reducing to now around 70 due to market consolidation from mergers etc) and the focus has been on debt and money claims. The Association has strong relationships with and the ear of the Ministry of Justice (MoJ) and HM Courts & Tribunals Service (HMCTS) which is a key Member benefit.
Engage Comms was appointed by CCUA to develop its new website and overhaul its member communications. In order to maximise return on investment in this over the long term, we started by undertaking an in-depth brand communications audit to inform the development of a brand communications strategy, both of which formed the basis of the website specification/brief and laid the foundations for highly effective ongoing B2b marketing comms activity.
We are now working with CCUA on an ongoing basis as it’s fully outsourced membership marketing communications partner, drawing on our experience of working with other similar organisations such as Money Advice Liaison Group (MALG). This includes strategic use of social media, email marketing, event promotion, and trade PR to drive stakeholder and member engagement/acquisition and influence.
After being involved in the 2023 Conference in the latter stages of promotion, we helped shape a new format/programme and find a new location/venue for the 2024 Conference which, together with a longer promotional campaign, resulted in a 30% increase in delegates and a significant increase in delegate satisfaction with the event. It also generated more social media content and engagement than any other event ever run by the CCUA in its history.
We worked with one of our videography partners on both Conferences to produce high quality video content that positions the CCUA as both a thought leader and facilitator of important conversations amongst industry experts:
