Following delivery of a large-scale stadium development project for Harrogate Town AFC, existing Engage Comms client Harrogate Steel identified an opportunity, targeting the sport sector with a ‘one stop shop’ offer to design, fabricate and install sport spectator stadiums. The fast growing firm asked Engage Comms to develop a brand launch plan for its stadium offer, including everything from brand inception through to an ongoing content marketing campaign, to infiltrate and resonate with what would be a new marketplace for the business.
Sports Stadia by Harrogate Steel was launched in Summer 2020 following an insight and research project to develop a brand communications guide which defined and articulated the offer for new audiences. This also included the visual identity design which had to complement current Harrogate Steel branding. An online optimisation strategy was implemented at launch to ensure that all channels were consistent, and audience reach and visibility was maximised.
“Having worked solely with Engage Comms on the marketing for our core business, we knew we wanted them to develop and launch our new sports stadium offer. Their extensive experience of working with niche businesses and within the construction sector has so far enabled us to reach, target and work with larger contractors on larger projects and we are confident that the launch of Sport Stadia will allow us to reach new audiences with our high quality, unique offer.”
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