Our Approach
Engage Comms was appointed by CCUA to develop its new website and overhaul its member communications. In order to maximise return on investment in this over the long term, we started by undertaking an in-depth brand communications audit to inform the development of a brand communications strategy, both of which formed the basis of the website specification/brief and laid the foundations for highly effective ongoing B2b marketing comms activity.
We are now working with CCUA on an ongoing basis as it’s fully outsourced membership marketing communications partner, drawing on our experience of working with other similar organisations such as Money Advice Liaison Group (MALG). This includes strategic use of social media, email marketing, event promotion, and trade PR to drive stakeholder and member engagement, acquisition and influence.
