Drawing on our extensive experience in the debt and money advice sectors, Engage Comms was tasked by the Registry Trust with developing a brand communications strategy that would bring it into the digital age in 2020.
Registry Trust‘s new permanent CEO Lex Jones wanted to make sure that the organisation could deliver on its vision to be seen as the ‘go to’ place for ‘public data for public good’ on monetary judgments in the UK. With ambitions to be as well recognised and highly regarded as leading think tanks like Resolution Foundation, this would require a full re-brand, re-positioning and content-led digital strategy.
We started by creating a 10-page brand communications guide that brought to life the Board’s new organisational strategy in a way that would resonate with both existing and target stakeholders. Bringing a fresh perspective to the proposition, we articulated the organisation’s proposition in simple terms that anyone could understand and developed a set of values, narrative, straplines and visual identity around this.
This guide was then used by the in-house team to develop a new data-driven, content-rich website and roll out their own content marketing campaigns. When it came to stakeholder engagement and reach, they asked us to develop and implement a Twitter strategy based on our insight of their marketplace and key influencers.
On an ongoing basis, we carry out weekly ‘agenda tracking’ research to ensure the organisation has its finger on the pulse of relevant sectors, as well as ongoing stakeholder engagement activity via Twitter and LinkedIn to increase influence and awareness. We also edit and ghost write thought leadership blogs on key insights from the data and produce and distribute engaging monthly e-newsletters to keep ‘front of mind’ and build credibility with key stakeholders.