Trustfolio Ltd

StrategyEmail MarketingWebsiteResearch & InsightCopywritingBrandingPRSocial Media

Engage Comms was appointed by fintech start-up Trustfolio in January 2022 to re-launch it into new target marketplaces following two acquisitions.

The Manchester-based ‘collective’ of industry experts from across the consumer credit, money advice, collections, insolvency, and fintech sectors, chose to work with Engage Comms because of the team’s in-depth experience in the debt sector.

Our Approach

Engage Comms advised on a new brand strategy which brought the newly acquired TIPTrust Debt Adviser Support Portal and Irish software company Asperitas Technologies under the Trustfolio Ltd umbrella. The rationale was to simplify the niche proposition and services to a complex set of audiences in sensitive sectors and highlight Trustfolio’s unique perspective across the full lifecycle of personal debt.

The new brand strategy focused on long-term, sustainable growth by building reputation and credibility off the back of the team and acquired companies’ existing achievements and relationships with sector influencers, while promoting the potential of its bespoke ‘debt-tech’ in a jargon-free way.

Once agreed, consistent content communicating the brand strategy was integrated into the website and on social media profiles, and an acquisition and re-launch email marketing campaign and press release were issued. The initial re-launch secured several pieces of coverage in key sector media, gained exposure and engagement with a host of relevant stakeholders via social media, and resulted in several immediate enquiries, including one from a prominent challenger bank. Existing clients of both TIPTrust’s Debt Adviser Support Portal and Asperitas Technologies were retained under the new Trustfolio banner.

Following the success of the re-launch, Engage Comms was appointed to work with Trustfolio Ltd on an ongoing basis to aid its long-term growth plans, and has since rolled out a fully integrated content marketing and PR campaign. This includes announcing the onboarding of new Local Authority creditor and Insolvency Practitioner clients, and supporting with maintaining and building relationships with existing and new free debt advice sector clients. We’ve also launched Trustfolio’s new podcast!

The Results

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simple brand proposition

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pieces of media coverage in first quarter

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% increase in social following in first quarter