Tag: business storytelling
Small business storytelling: How our love affair with independents has grown
We recently went for a team lunch at Christian’s Bistro, which is part of Crimple Hall on the outskirts of Harrogate. Set up by local lad Christian Ogley when he was just 20 years old, it has grown …
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Digital communications: Is less really more when it comes to online content?
I read an interesting article on the Fast Company website the other day called: ‘Less is more: why you’re saying too much and getting ignored’. It was all about how, in the age of information …
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Brand communications 2014: Why we think this really is the year of the video case study
Case studies have long been used as both a B2B and B2C business development tool to tell memorable stories of what brands do using real life examples. In our old lives as PR people, we utilised case …
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The changing face of storytelling in business: the press release is officially dead
Everywhere we turn at the moment we seem to come across the news that major brands like Coca Cola and even the Canadian Government are abandoning the press release as a business tool. (Check out this …
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Great British Brand communication: lessons for how to communicate in business
At Engage Comms we are passionate about the business benefits of ‘storytelling’. However it’s also important to remember that delivery of your ‘story’ is just as key. As our ‘Rules of …
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