Brand communications 2014: Why we think this really is the year of the video case study
Case studies have long been used as both a B2B and B2C business development tool to tell memorable stories of what brands do using real life examples. In our old lives as PR people, we utilised case …Read More
The changing face of storytelling in business: the press release is officially dead
Everywhere we turn at the moment we seem to come across the news that major brands like Coca Cola and even the Canadian Government are abandoning the press release as a business tool. (Check out this …Read More
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