Is your marketing team structure fit for the future? Not if you don’t have a ‘chief listening officer’ and ‘HR marketer’
According to content marketing expert Joe Pulizzi in this recent blog 10 Content Marketing Roles for the Next 10 Years, “our marketing departments are too dated to keep us competitive over the next …Read More
#LeedsBizWeek 2015 Content Marketing Masterclass: How to stay front of mind with your customers
When I was asked to speak at Leeds Business Week 2015 as part of the 'customer conference', the topic was a no-brainer. Content marketing is now regarded as the only marketing in the US and is …Read More
More than words: If we know ‘content is king’, why is it still being treated as the poor relation?
'Content is king'. The phrase has been so overused it's taken on cheesy cliché status in marketing circles. But if it is so obvious and 'old hat', why is it still not being put into practice by so …Read More
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