The changing face of storytelling in business: the press release is officially dead
Everywhere we turn at the moment we seem to come across the news that major brands like Coca Cola and even the Canadian Government are abandoning the press release as a business tool. (Check out this …Read More
Engage Comms’ Engaging Reads – social media adding value to events, using Twitter to connect with the local community and what not to forget when planning your digital comms strategy
This edition of ‘Engaging Reads’ brings you the most useful digital comms insights we’ve found in the Twittersphere over the last few days, including how social media can add value to an event …Read More
The perfect Yorkshire employee social media policy – keep it simple!
I gave a workshop earlier today at the Yorkshire Mafia Festival of Business 2012 on social media policies attended by over 80 senior professionals from across the region. It wasn't about how to …Read More
The art of blogging in the mental health sector #smsmhealth
I was invited to give a workshop on the ‘art of blogging’ at the first ever social media surgery co-hosted by Leeds and York Partnership NHS Foundation Trust (@LeedsandYorkPFT) and Leeds Mind …Read More
Social media in Yorkshire – why aren’t we top performers?
Recent research by Aberfield Communications into the presence of the top 150 companies in Yorkshire on social media showed that it is greatly under-used by the region's businesses. After …Read More
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