Yorkshire-based artist Eddie Roberts approached Engage Comms in mid 2019 to help re-brand his steel sculpture business to increase its visibility amongst his target audience, with a focus on commercial customers. Working closely with Eddie, we developed a brand communications guide outlining how Cult-ore Art and Eddie himself should communicate with potential/target customers more effectively via its digital and traditional communications channels. This included developing a strapline and brand narrative that reflected Eddie’s journey to becoming an artist succinctly and accurately. The guide also informed the content for all online profiles including a new website, social media and art listings Eddie was associated with.
To build awareness, particularly with interior designers and art dealers/buyers, we updated the brand with a new more premium logo and launched a new website which positioned Eddie as a professional sculptor who creates ‘one of a kind’ centre pieces that bring spaces to life. It included case study content to bring to life the impact his projects have had for clients including hotels and cultural organisations. This was then turned into a brochure which distilled all the website content down into one glossy booklet that could be easily distributed in person, by post and digitally in an e-version to prospective clients and their influencers.
We then completed a piece of research into what platforms Cult-ore’s target audience engaged with most which informed a marketing strategy to use going forward to maximise Eddie’s efforts when sharing content online and ensure he successfully reached a relevant audience.
This gave Cult-ore Art a strong platform on which to maximise the publicity gained from a high profile public art project in Harrogate’s Valley Gardens to mark the arrival of the World Cycling Championships which gained national media attention.
“The re-brand and marketing strategy development process that Engage Comms took me through has given me the tools I need to showcase my work to its full potential to audiences I would otherwise have been unable to get in front of. They were able to get under the skin of my proposition and tell my story in a compelling way that has brought to life the visual aspects of what I do in an engaging, memorable and unique way.”
Eddie Roberts, Founder
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