Case study: Harrogate Steel

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Harrogate Steel approached Engage Comms in mid 2019 with an ambitious plan to become the UK’s fastest growing and best steel fabrication company to work with.  

We started by carrying out in-depth research into the UK construction marketplace, identifying and understanding the specific target audiences and approach that would make this vision possible. We concluded that the company needed to become more attractive to Contracts Managers at mid-sized main contractor construction firms and their influencers, building a brand founded on professionalism, flexibility and expertise, and distancing itself from the smaller domestic building world.​ 

The content-driven digital marketing strategy that we devised and subsequently rolled out across social media, digital media and email marketing has laid the foundations for the firm being recognised as the ‘go to’ experts for commercial projects with steelworks packages up to £500k. Multi-media case study content has been instrumental in telling the story of the company’s accreditations and added-value service through its existing experience, up-selling it to a new audience.​ 

Following the success of the re-positioning and re-launch of Harrogate Steel, Engage Comms has also been awarded branding and marketing strategy projects with sister companies Cult-ore Art and Sports Stadia.

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“Engage Comms have helped to professionalise the Harrogate Steel brand and position us as a credible player in our marketplace. The content they create including eye-catching branded graphics, blogs, and high quality video, makes us stand out and brings to life what we do in a memorable and engaging way. They’ve enabled us to take the business to the next level and realise our ambitious plans and we see them as a long term partner.”

Richard Searle
Commercial Director

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