Synergize Ltd specialises in home energy efficiency improvements that both cut homeowners’ bills and improve their properties. Having previously focused on the B2B market, Government ‘green deal’ funding presented the opportunity to target homeowners directly. Engage Comms was asked to advise the company on how to set itself apart from lower quality, less experienced providers in the marketplace who were taking a ‘hard sell’ approach.
Building trust with homeowners
After an ‘immersion session’ with the senior team we identified Synergize’s USPs as being their construction expertise, years of experience and specialism in external wall insulation which had both energy efficiency and ‘curb appeal’ benefits for homeowners of solid wall properties. We undertook research into target customer content and conversations regarding home energy efficiency measures online which we used to create a brand communications guide that articulated the company’s values and ethos in a way that their audiences could relate to.
Improving the brand’s ‘curb appeal’
The guide was used as a basis for content for the new consumer-facing website including case studies which told the story of how real homeowners had benefited from Synergize’s services. Regular high quality blog content shared via relevant social media channels kept consumers up to date with the latest developments in Government funding for home energy efficiency improvements and established Synergize as a quality, expert provider. Twitter was also used to engage with key stakeholders, gaining credibility for the company as a Government-approved provider.
Content was also created for printed materials used at events and the company’s entry into the Yorkshire Post Environment Awards 2014, which got them shortlisted.
“Engage Comms has helped position us in new marketplaces and get our name ‘out there’. Within weeks of working with them, we noticed a huge difference in our brand visibility with staff, customers, suppliers and high profile stakeholders talking about and interacting with us both online and off.”
Peter Jones, Managing Director
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