case study: V.SQ Gin Bar

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V.SQ is a Gin Bar in the market town of Skipton, North Yorkshire, which opened in December 2015.

Following our successful launch of the Spirits of Bronte Drinks Company‘s Yorkshire Lass’ Gin, the owners of V.SQ asked Engage Comms to take over the management of its online presence to help boost the brand amongst customers and tap into the fan bases of the over 100 gin brands they stock.

Over the five month project period, we edited their existing website and provided a bank of content that would help with their search engine optimisation to eliminate the need to spend on advertising. We also optimised the social media profiles which enabled us to engage with customers and brands whilst embedding the bar in the local community. We increased the combined social media following by 17% and moved up seven places on the Tripadvisor ranking for restaurants in Skipton after encouraging customers to post reviews.

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