Happy birthday! 8! Doesn’t time fly?!
Just to think, only a few years ago you were barely being taken seriously in business and now no one can miss you – after all, you make front page news more often than not!
We know it’s a cliché but you’re changing all the time. Not just each year you grow older but every hour, minute and second you have something new to say and you never fail to amuse, shock and inspire us.
In fact, it’s hard to remember life before you came along. You’ve changed the way we think, do business and add value to our clients and, in many cases, we’ve managed to use you to revolutionise our clients’ businesses. They may sometimes be cynics at first but we soon manage to tap into your endless communities, interest groups and engaging content that open up a whole new world of opportunities to them.
Some people might think that your language is still a bit ‘robotic’ but we love every @mention, #hashtag, RT and shortened link for the opportunities they present to increase the visibility and relevance of content to specific audiences. Your teacher (Vivian Schiller, Head of News at Twitter) says that she’s going to help you streamline the way you talk over the next few years, which is great and all but please don’t grow up too quickly, we love you just the way you are!
Twitter, we know you are going to be around a long time because you’re an enabler and a facilitator – you give us a platform through which to engage, inspire, campaign and debate. Those other social media platforms are no competition for you. They’re nowhere near as diverse, open or collaborative.
So, here’s to the future. We look forward to watching you grow and develop and we’ll be there with you on every step of the journey.
All our love, Engage Comms!