Congratulations to our client Viking Industrial Products Ltd which has been named in the Leeds City Region’s Digital Enterprise Top 100. The list recognises; “the one hundred most digitally transformational, resilient and innovative businesses in the Leeds City Region.”
Viking is a distributor of industrial tapes and adhesives and, as a West Yorkshire-based family SME business established in 1989, it has always been ahead of its time when it comes to digital transformation. The company was an ‘early adopter’ of ecommerce, quickly becoming global brand 3M’s no 1 online partner for tapes, adhesives and abrasives in the UK and Europe. In 2013, Viking approached Engage Comms to help taking its online presence to the next level with strategic digital marketing that brought its product applications to life.
From ‘being the glue that held the 2012 London Olympic rings together’ to supplying products that are fundamental in sectors from aerospace and automotive to signage and events, we used case study-based blog content as the basis of what was an innovative B2B social media strategy at the time.
We parted ways but have always kept in touch and admired Viking’s success from afar so were pleased when they got back in touch in 2020 to help them maximise investment in their new website and online shop with a renewed social media strategy.
This accolade is particularly relevant to us at the moment as we’re also working with the Leeds City Region Enterprise Partnership (LEP) on a new communications strategy for its SME Business Support Service. Viking is a fantastic example of the many highly innovative, ambitious, niche sector SMEs we have here in West Yorkshire, and we are proud to also work with several others – and even count ourselves as one.
Well done to Viking and all the other small business with big ambitions that have always been agile enough to quickly adapt to the unpredictable, ever-changing business landscape from digital transformation to Covid-19.