Until recent years, it has been largely claimant-orientated with around 100 Members (reducing to now around 70 due to market consolidation from mergers etc) and the focus has been on debt and money claims. The Association has strong relationships with and the ear of the Ministry of Justice (MoJ) and HM Courts & Tribunals Service (HMCTS) which is a key Member benefit.
Engage Comms is proud to have been appointed by CCUA to develop its new website and overhaul its member marketing communications. In order to maximise return on investment in this over the long term, we started by undertaking an in-depth brand communications audit to inform the development of a brand communications strategy, both of which formed the basis of the website specification/brief and laid the foundations for highly effective ongoing B2b marketing comms activity.
Rob Thompson, CCUA Chair and Partner at Brachers LLP, said:
“We approached Engage Comms after hearing about the excellent work they had done with other membership organisations in similar sectors to ours. They recommended a strategic, insight-based approach which involved the development of a brand communications strategy to inform both our new website and a programme of ongoing membership marketing to make us fit-for-the-future and enable us to fulfil our growth potential. We are very pleased with the new site and are now working with them on an ongoing basis to deliver everything from dissemination of consultation responses to promotion of our annual conference. The great work they are doing is having a real impact on our profile and member engagement and we would highly recommend them to other industry associations.”
We are now working with CCUA on an ongoing basis as it’s fully outsourced membership marketing communications partner, drawing on our experience of working with other similar organisations such as Money Advice Liaison Group (MALG). This includes strategic use of social media, email marketing, event promotion, and trade PR to drive stakeholder and member engagement, acquisition and influence. Read more here.