Perch Group offers market-leading, data-led services across the whole debt lifecycle from debt purchase to collections, re-connection and litigation. The fast-growing company had recently completed a management buyout when it approached Engage Comms to help realise its ambitious growth plans.
We started by drawing on our 10 years’ experience in the debt sector to undertake a brand communications audit. This provided the senior management team with invaluable insight as to where Perch Group sat in the marketplace including what the key missed opportunities were. We then took part in a series of corporate narrative workshops to advise on the re-positioning of the brand to reflect its rapid growth and ambitious plans.
This enabled us to develop a robust B2B brand communications strategy and plan for raising the profile and credibility of Perch Group amongst key target clients and stakeholders.
For two years, we worked with Perch Group on an ongoing basis to roll out a programme of B2B marketing comms activity (including thought leadership, industry awards/events, PR, email marketing and strategic use of social media) in line with key business objectives. This supported the company’s rapid growth and expansion and amplified key achievements and milestones from the launch of new sub-brand companies to securing multi-million pound funding packages.
Also see our work on the launch of Perch Group company Verify here.
We are now working with the senior management team to build an in-house marketing function and offer strategic marketing communications consultancy to support the next phase of its growth.
