So, your business is doing great things; maybe you smashed your yearly targets, won a new client after an intensive pitch process, secured a quirky new project, recruited a new employee or perhaps you’ve introduced a new product or service and you want to tell your customers all about it.
Aren’t you forgetting something? Press release is ready to go, social posts are drafted and optimised with those oh-so-important hashtags… but have you even told everyone in your team? Your employees don’t want to read about it from an external media source, bring them in on the action and let them be the first to know!
Internal communications is more than just updates about office etiquette and giving people bad news when an issue or crisis happens; your team wants to know what’s happening in the organisation because they care about where they work (or at least they should!) and they want to feel part of the bigger picture to give them purpose and drive. In fact, without good internal communication, even the most interesting stories that your customers and stakeholders want to hear may never reach the central marketing team. It works both ways, the more you get people talking, the more everyone will have to say.
From working with high growth SMEs across the North of England, we know how difficult it can be to formalise internal comms when the current system is as basic as post-it notes and unreliable word of mouth. So, we’ve pulled together some simple ‘hacks’ to get you started on the basics:
Read more tips on internal communications for SMEs from our Director Helen in the Yorkshire Post.
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