Why Wetherspoons’ decision to quit social media is a short-sighted one
The big news in the world of business and marketing this week is pub chain Wetherspoons’ announcement that it is quitting use of social media by both its head office and individual outlets. It will …Read More
24 most inspirational company mission statements
We are always looking for inspiration to help us in our work with clients to define and articulate their mission, vision, and values. These are the building blocks of effective content marketing, …Read More
Content marketing: Why less is more in 2018
I’m not going to preach to the converted about the importance of ‘quality over quantity’ content marketing in the digital age because most organisations have now woken up to the fact that …Read More
5 core corporate communications principles that haven’t changed in the digital age
It’s almost five years since my business partner Jo and I took the plunge and set up our own business, Engage Comms Ltd. The reason we set up the business hasn’t changed, even if our client …Read More
General Data Protection Regulation (GDPR): the end of ‘irrelevant’ marketing?
Thanks to working with clients such as the Credit Services Association (the UK trade body for the debt collection sector), I’ve had to learn quite a lot about General Data Protection Regulation …Read More
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