Tag: audience research

The hunt for the new Bond: How you can use ‘spying’ skills to better understand your audiences

The hunt for the new Bond: How you can use ‘spying’ skills to better understand your audiences

With Daniel Craig stepping down, the hunt for the new James Bond is on. Debate is rife over who would make the best spy from the charismatic Idris Elba to the first female 007 Gillian Anderson. It …

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Why you don’t have to be a ‘geek’ to be on top of your online analytics

Why you don’t have to be a ‘geek’ to be on top of your online analytics

My name is Chloe, and I’m addicted to data. I’ve always been convinced that I’m more of a wordy person than numbers type, but I’m starting to realise this isn’t actually true. Yes, the …

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