My name is Chloe, and I’m addicted to data. I’ve always been convinced that I’m more of a wordy person than numbers type, but I’m starting to realise this isn’t actually true. Yes, the majority of my job is all about writing high quality content for clients which they can use to build relationships with their customers. But the truth is that the content wouldn’t work if we didn’t pay any attention to the data behind it.
Not checking your website and blog traffic stats and not checking the stats is like buying a beautiful dress and never actually wearing it. Why are you spending all that time producing content to share, if you aren’t going to check if anyone is actually reading it? It might be round about this point when your trusty SEO ‘guru’ would tell you that as long as you’re littering your website and blogs with keywords, it doesn’t matter if customers spend time reading it or not – because Google is all that matters. I could shove a load of keywords into this blog about strategic audience research from your content marketing and communication skills of your brand (based upon branding expertise from award winning Engage Comms, based in Otley West Yorkshire) – but then it suddenly becomes incredibly boring and useless for the reader.
Data geeks love to make us think that understanding and using audience insight gained from your analytics to improve your marketing efforts is some sort of ‘dark art’ that requires numerical, techy expertise. But the truth is, it’s not about the data, it’s about how you interpret it. Your audiences are humans, not robots, so you need to take a human approach to data. As ever, what it comes down to is focusing on quality over quantity.
Once you’ve written, published, shared and archived a post on your blog, here’s what you need to look at on Google Analytics and what it means:
There’s so much more you can do with your social media and Google Analytics to get to grips with how your online is performing, so play around with it and see what else you can uncover! Want to see how your content is performing socially? Head to my previous blog where I highlight a few of my favourites tools –
Interested in finding out more about what we have to offer? We’d love to engage with you.