Year: 2012

Communications campaigns with real impact – it’s all in the research

Communications campaigns with real impact – it’s all in the research

I recently took up a part time lecturing post at Leeds Metropolitan University Business School and am currently running two tutorial groups for second year Public Relations students on the …

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Internal communications – Don’t treat middle managers as ‘the middle man’

When we talk to friends, clients and contacts in middle management roles within medium to large organisations, they cite examples of poor internal communications as being the barrier to growth and …

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Social media in sport – it’s all in the training!

Social media in sport – it’s all in the training!

As another footballer hits the headlines for inappropriate comments on Twitter (this time it’s Ashley Cole venting his anger at the FA over the John Terry racism row), the debate around banning …

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Brand communications: Why your value proposition is so important

At last week's Yorkshire Mafia Festival of Business there was a recurring theme in the workshops we attended - the importance of having a strong value proposition. By clearly defining and being …

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The perfect Yorkshire employee social media policy – keep it simple!

I gave a workshop earlier today at the Yorkshire Mafia Festival of Business 2012 on social media policies attended by over 80 senior professionals from across the region. It wasn't about how to …

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