Year: 2014

When #Hashtags become #Bashtags!

It's official – the hashtag is here to stay and not long after it earned its place in the Oxford English Dictionary, we are presented with its alter ego the bashtag! The hashtag itself has become …

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Is Technology Killing Your Customer Service?

Does reliance on technology encourage bad customer service? This may seem like a strange question coming from a digital communications professional but time and time again we see businesses that are …

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Credit Services Association Conference 2014, Speaker Spotlight: Customer Relations In The Digital Age (#CSACONF2014)

I was delighted to be asked to present at the Credit Services Association (CSA), annual conference in Oxford last week for the second year in a row, alongside a line-up of esteemed speakers including …

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Brand communications strategy: Are you selling drills or helping people make holes?

Online marketing strategist and author Perry Marshall famously said: “Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should …

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How to make the most of printed marketing materials in the digital age

Although we call ourselves digital communications specialists at Engage Comms, not all of what we do is solely ‘digital’. We aim to apply traditional communications and business principles to the …

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