Category: Marketing strategy

Why Wetherspoons’ decision to quit social media is a short-sighted one

Why Wetherspoons’ decision to quit social media is a short-sighted one

The big news in the world of business and marketing this week is pub chain Wetherspoons’ announcement that it is quitting use of social media by both its head office and individual outlets. It will …

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Our January highlights – workshops, blogger outreach and Twitter polls

Our January highlights – workshops, blogger outreach and Twitter polls

Each month we’ll be sharing a few of our favourite pieces of content we helped create for our clients, along with a bit of insight into the process behind them. We’re all about quality over …

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24 most inspirational company mission statements

24 most inspirational company mission statements

We are always looking for inspiration to help us in our work with clients to define and articulate their mission, vision, and values. These are the building blocks of effective content marketing, …

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Content marketing: Why less is more in 2018

Content marketing: Why less is more in 2018

I’m not going to preach to the converted about the importance of ‘quality over quantity’ content marketing in the digital age because most organisations have now woken up to the fact that …

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Five things we’ve learnt during the first five years in business

Five things we’ve learnt during the first five years in business

It’s five years since my business partner Jo and I launched our Yorkshire-based content marketing agency Engage Comms. ‘So what?’ I hear you cry. Well, with most start-ups failing in the first …

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