Engage Comms has been awarded a full-service marketing brief by one of the UK’s leading and fastest growing providers of Leadership & Management development, and Health & Safety training to the public sector. The contract with Doncaster-based Premier Partnership, worth six-figures over the next 12 months, was secured as a result of our other work in the skills sector with awarding body and Government-approved Apprentice End Point Assessment Organisation NOCN, Access to Higher Education provider One Awards, and UK trade body for the debt collection sector the Credit Services Association; a Registered Apprenticeship Training Provider.
The announcement comes as we launch Premier Partnership’s new branding, which it has developed as part of an internal communications strategy implemented by the company’s new management team, and website, which was developed in partnership with digital agency Adigi. We are now working as an extension of the Premier Partnership team to roll out an ongoing programme of digital and ‘offline’ marketing activity to help the company achieve its aim of becoming ‘the training provider of choice for some of the UK’s largest employers’.
Established in 2012, award-winning content marketing agency Engage Comms now has clients across the North of England and beyond in a wide range of sectors including education, construction, and financial services. Co-founding director of Engage Comms, Jo Parker, said: “Following the introduction of the Apprenticeship Levy last year, we have seen the vocational skills sector come to the top of the agenda and have been able to utilise our strategic content marketing skills to help organisations who have previously had little brand awareness outside of their niche sectors build greater visibility with new audiences. This is a great time to be working with Premier Partnership’s newly bolstered management team to help take the organisation to the next level following a period of rapid growth in a fast-moving sector. The diversity of work we are doing with them will enable us to provide the greatest possible return on investment and it is refreshing to be working with a client that really ‘gets’ our quality over quantity approach.”
Ken Kane, Director at Premier Partnership, added: “I come from a marketing communications background and when I joined Premier Partnership’s board, I had big ambitions for where I wanted to take the brand. The Engage Comms team are the perfect partners to help us realise our growth plans because of their sector expertise, dynamic approach, and commercial acumen. They bring a fresh perspective to our business challenges and get the whole team on board with new ideas and solutions. We really value their support and advice and trust them as our ‘brand guardians’.”
Its multi-award-winning team and accreditations from the Chartered Management Institute (CMI), Institute for Leadership and Management (ILM) and City & Guilds, allows Premier Partnership to deliver high-quality, cost effective learning and development solutions that have a direct impact on organisational performance. It’s flexible blended learning services and expert knowledge in areas such as public sector operational development has seen it work with employers including local authorities, NHS Trusts, and the Civil Service over the past 20 years. Over the last 12 months, the Premier Partnership team has grown rapidly from 20 to 130 staff as a result of securing places on some major Government frameworks.