Tag: employer branding

Guest blog from Charles McIntosh at New Street: 7 Steps to enhancing your employer brand

Guest blog from Charles McIntosh at New Street: 7 Steps to enhancing your employer brand

Last month, New Street’s talent consulting team hosted an event in partnership with employer branding specialists Engage Comms Ltd at Ilkley Cinema, not far from our offices in Harrogate. The event …

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Employer branding and reputation management: Candidate experience is as important as customer experience

Employer branding and reputation management: Candidate experience is as important as customer experience

I recently got talking to my friend over dinner about applying for jobs and the process candidates (including himself) go through in order to work at certain companies. Going through waves of …

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What the Great British Bake Off #GBBO has taught us about the importance of people, values and culture in building brand equity

What the Great British Bake Off #GBBO has taught us about the importance of people, values and culture in building brand equity

As content marketing and employer branding specialists, we’re big advocates of the use of people-focused content to showcase your expertise and enhance both customer and employee engagement. After …

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How storytelling can transform your ‘boring’ business

How storytelling can transform your ‘boring’ business

We live in a world where we want things, and we want them as fast as possible. Whether it’s your morning coffee or your online order with next day delivery, we have become impatient customers who …

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3 long term business benefits of content marketing you might not have considered

3 long term business benefits of content marketing you might not have considered

Content marketing is usually employed as a means of aiding long term business growth by focusing on top class customer engagement. But the ongoing creation, publication and sharing of insight-led, …

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