Recreating the customer experience via social media: The 5 Cs of good digital communications #LeedsBizWeek
This morning, we gave a social media workshop as part of the Yorkshire Mafia's inaugural Leeds Business Week on 'recreating the customer experience online'. Our presentation looked at social media …Read More
Michelle Mone on Twitter: Brands need leaders that customers can relate to – and vice versa
When we heard that Michelle Mone, the founder of Ultimo who was recently named the 5th most inspirational woman in the world, was speaking at The Yorkshire Mafia's Buy Yorkshire conference, we …Read More
Brand communications: Why your value proposition is so important
At last week's Yorkshire Mafia Festival of Business there was a recurring theme in the workshops we attended - the importance of having a strong value proposition. By clearly defining and being …Read More
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